Turning Hidden Local Value into a Global Destination
We refine service, cuisine, design, and operations to transform each property into a destination worth traveling for.
CONCEPT
It's not just an ordinary accommodation facility.
A "small country" where everyone involved can live a fulfilling life, throughout Japan.
From travel focused on consuming tourist attractions to travel that deeply engages with the local culture.
We will create utopias in various locations where nature and culture are preserved, sustainable employment is created, and travelers from around the world and local communities interact autonomously.
Through our accommodation business, we aim to stimulate local economies from within and increase the number of new travel destinations throughout Japan.
That is the future that VERS aims for.
VISION
Increasing the number of travel destinations throughout Japan
We will create a sustainable foundation for local economies by scattering "inn-style accommodations that showcase the unique character of each region, rather than relying solely on famous tourist destinations, throughout Japan.
MISSION
Retranslating local stories into a form that can reach the world.
The history buried in the land, the beautiful nature, and the lives of the people.
We carefully unravel the invisible, unique context and retranslate it into a sophisticated, modern lodging experience that resonates with travelers around the world.
WHAT WE DO
To maximize the potential of the accommodation,
End-to-end production
We are not just a management outsourcing company.
From discovering properties whose value has yet to be recognized, to concept design, building a unique brand, and efficient daily operations through digital transformation, we vertically integrate all phases of hotel development and revitalization.
We maximize business value by designing the optimal options tailored to the owner's policies, from long-term growth through continued operation to support for business succession and sale.
CORE STRENGTHS
Systemizing Exceptional Hospitality Through Technology
We support an emotionally resonant worldview that deeply touches customers' hearts with unwavering business rationality.
VERS has four specific tools to maximize profit margins while maintaining a high average daily rate (ADR).
DATA
20 Years of Proprietary Data
Using 20 years of accumulated market data, we produce detailed financial and investment projections to minimize risk before acquisition.
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BRAND
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Luxury Resort-Level Brand Design
A brand design that attracts affluent individuals and international travelers, meeting the standards of a luxury resort. This allows us to achieve an average daily rate (ADR) that sets us apart from the competition.
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DX
Remote Concierge
By introducing remote concierge services, we have thoroughly streamlined on-site operations, enabling us to achieve both high levels of hospitality and high profit margins.
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FOOD
Central Kitchen
By utilizing a central kitchen to provide high-quality meal kits, we can consistently deliver authentic local culinary experiences without requiring the employment of professional chefs.
CASE STUDIES
Weaving together the context of the land,
A track record of revitalization that imbues new value.
We have been revitalizing inns throughout Japan while preserving the local heritage.
We refine the unique stories of each place and cultivate them into destinations that attract travelers from all over the world.
PROJECT Shizuoka
A luxurious accommodation housed in a renovated traditional Japanese house.
Sourcing | Development | Branding | Support | Ops
PROJECT Nagano
Reviving a mountain inn on the verge of bankruptcy
Support | Ops
PROJECT Kyoto
A private rental accommodation nestled in a cobblestone alley.
Development | Branding | Support | Ops
WHAT WE DO
Starting with accommodation,
Connecting the value of the region.
The group combines the expertise it has cultivated into a single "inn," offering a unique stay experience specific to the region.
We will create new business value.
Hospitality Development
FUNCTION 01
Designed for Family Stays
We incorporate childcare and children's experiences that leverage our expertise in early childhood education into our accommodations, making it possible for families with young children to stay for extended periods.
FUNCTION 02
Local Cuisine at Every Property
With a central kitchen and high-quality meal kits, even small accommodations without a chef can offer an authentic local culinary experience.
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FUNCTION 03
Off-market properties,
Through our own channels
In addition to acquiring off-market properties through our unique network, we also provide support to investors, including assistance with selling their properties.
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FUNCTION 04
The banquet hall
Becoming a pillar of revenue
By developing a wedding business utilizing the hotel's banquet halls, we will increase the overall revenue of the facility.
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TEAM
The Professionals Behind VERS
Real estate, hotel management, branding, finance. Experts from each field come together as one team.
We provide comprehensive support from conception to operation.
Born in Kanazawa, Japan. She studied Communication Design at Parsons School of Design in New York and founded the stationery brand “paperable” in 2012. Drawing on the culture and stories rooted in each place, she creates hotel brands that deliver truly distinctive experiences.
With 17 years of experience at Hoshino Resorts spanning property operations and new business development, he now applies that expertise to next-generation hotel development, operations, and service innovation.
He was a founding member and general manager of Hoshino Resorts' "Hoshinoya Fuji." He oversaw the operation and strategy of the high-end resort, achieving improvements in brand value and profitability.
